Language and Advertising

Language and Advertising
Language and Advertising

Do you ever wonder why companies use particular words when advertising their products? These words are chosen for a reason: to appeal to the senses and emotions of consumers.

Understanding the psychology of language can help you make better decisions about which products might be good for you, as well as how to advertise your own products or services more effectively.


One of the most important aspects of language is that it helps us communicate. The English language has over 400 individual words, as well as a wide range of other linguistic elements such as grammatical structures, idioms, and vocabulary.


As a result, we’re able to communicate easily with computers and other devices that can read these words and express them in response. Cities are sometimes built on top of words that have evolved into common phrases or slang.


Structure And Function

Our ability to use language depends on understanding the structure and function of the different types of words in our vocabulary. Written words have been passed down through time with each generation learning new ones as they make their way into everyday speech.


Verbs are the most commonly used word type in English. They answer two questions:

  1. How are things happening?
  2. What is being done?


Examples include the verbs “to laugh,” “to cry,” and “to sing.” When they’re used to describe actions, they’re known as action verbs. Other common action verbs include “to work” and “to study.”


Verbs can also function as linking words (or connectors), which connect phrases or sentences into longer ones that provide new information about what’s going on in a situation. For example, the sentence “I went to the gym” can be turned into “I work out at the gym” by linking it with an additional phrase.


Nouns are words that describe people, places, or things. They answer two questions as well:

  1. What is being talked about?
  2. How is it being talked about?


Examples include “John,” “the phone,” and “hand.” Nouns are also known as concrete words, because they refer to things you can see and touch. However, you can also use nouns to talk about abstract concepts such as feelings or ideas in a particular situation.


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