Challenges and Opportunities in Implementing and Organizing Community Engagement​

Challenges and Opportunities in Implementing and Organizing Community Engagement​
Challenges and Opportunities in Implementing and Organizing Community Engagement​

The origins of community engagement, as well as ways to expand on that tradition. It will also highlight the benefits of bringing in communities for disaster relief efforts through social media.


Social media is a powerful tool when it comes to community engagement. It can allow people of all ages and backgrounds to connect with one another and share their stories.



Social media has a huge impact on how people are able to engage with their communities but it is not without its challenges. This article will outline the history behind community engagement and discuss how difficult it can be implementing new methods in an increasingly technology-driven society today.



Community engagement originated in the early 20 century. It started with local government officials and organizations like the Red Cross who would engage with communities in order to find out what they needed after a disaster had occurred. It was then that they realized the importance of community engagement in helping to relieve the negative impact a disaster can have. After World War II, with the rise of television, radio and other forms of media, this concept expanded and evolved into different kinds of communication used to better reach out and engage people affected by a crisis.



Many cities still maintain an active volunteer program where members are able to sign up for volunteering through an organization or government office. The more people that are involved, the more effective a rescue effort can become. This is why it is important for organizations to have methods for engaging with people as soon as possible after a disaster occurs.


With the high rate of technology usage today, it is easier than ever to engage people in a crisis. This means that emergency management teams and volunteers do not have to wait until after a crisis has occurred in order to reach out to their community.



One of the main ways emergency management teams are able to communicate with their community members is through social media. There are different options for emergency management teams and volunteers for using social media when training and planning evacuation routines in different communities.


Facebook has been used by the American Red Cross since 2009 to help engage volunteers looking to get involved. In the post below, the American Red Cross is encouraging people who are interested in volunteering for a disaster relief effort to fill out their volunteer application online. By using social media, they are able to reach more people than ever before and get them involved in community engagement.



The Red Cross has many different ways for volunteers to get involved depending on anyone’s availability or skill levels. They have opportunities for long-term and short-term service as well as ongoing or one-time opportunities. Clicking on any of these pictures will take you directly to their website where it will outline all of these different options and how you can sign up.


Image: Pexels

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